In order to get an effective result on the formation of positive results in the search engines Yandex and Google, we form a strategy of actions, which we agree with the customer, defining the primary tasks and then we get down to work. We determine how we will displace negative resources, as well as with what content we fill the information space.
FILLING THE INFORMATION SPACE WITH POSITIVE INFORMATION
PRESERVATION AND MAINTENANCE OF THE ACHIEVED EFFECT
The next stage of work will include the creation and filling some pages with positive feedbacks that will contribute to promoting your brand for reputation inquiries. Also, work on filling the information field with positive information includes searching for thematic and targeted resources, forums, communities and review sites and filling them with positive content - reviews, biographical notes, articles and others.
After we have achieved the desired result, it is necessary to constantly monitor the situation by monitoring the information field around the customer's brand, to respond in time to emerging negative references. Because it is much more profitable and more practical to constantly monitor the reputation, supporting its positive direction.