Businesses of any size are well aware that creating a good image in the eyes of their customers on the Internet is a direct path to increasing their loyalty, increasing brand awareness and, as a result, increasing sales and increasing income. Creating a positive image of a company is hard work, which involves a large number of specialists. Managing a company's reputation on the network is an ongoing process that requires constant monitoring of any information about the company on the network and the correct timely response to it.

Even if you do everything right, all your employees are polite, the quality of your products is at their best and the reputation of the company can be considered crystal clear, customers are not always objective, and competitors are not asleep. It often happens that competitors or unscrupulous clients deliberately arrange information attacks that cause irreparable harm to an innocent business.

The main task of the reputation management service is to make sure that the company has formed an established positive image of a successful, reputable and respectable company. If such an image is formed, it will be much more difficult to "drown" it in the negative.

REPUTATION MANAGEMENT

WARNING

We work only in the Russian-speaking segment of the Internet

We follow mentions, analyze news feeds and audience, identify hotbeds of negativity

We increase the number of neutral and positive resources in Yandex and Google search results

We react to reviews and mentions, suppress and park negative

We spread only positive news about your company or about person

MONITORING

SERM

REACTION

POSITIVE
DESTRIBUTION

MAIN COMPONENTS

Social Networks monitoring

Fast and complete information monitoring is the foundation of reputation management. User's messages and feedbacks are carrying a lot of information, which can and should be used to manage the reputation of a brand, person or service.

Information obtained from monitoring becomes the basis of analytical data for reputation management. It helps to respond on the negative quickly and correctly, track the fake stories and competitors activity.

MENTIONS MONITORING

Mass Media monitoring

Search engines monitoring

Connecting to the best monitoring service - YouScan

Competitors and whole industry monitoring

Filtering and tagging of mentions

Strategy development

Ability to provide guest access

YOUR WEBSITE

Detection of the negative at the moment of its appearance / Classification of the negative / Choosing a response strategy for the negative / Responding to negative with the involvement of opinion leaders / Preparation of influence agents on forums

WORKING WITH NEGATIVE

NEGATIVE PROCESSING

THIRD-PARTY
RESOURCE

DISCUSSION

SMOOTH OUT
NEGATIVE

AGENTS OF INFLUENCE

BRAND'S LAWYER

Evaluate the negative scale and determine the "battlefield", choose a character, which would response and his style of behavior. Use the opinion leaders or "trolls" depending on the situation. Do not let the negative appear in Mass Media and reduce the discussion.

Working with Russian-language search results

We are using link promotion, creating additional websites and accounts, posting articles on trust websites, working with behavioral factors, optimizing websites and also using many other techniques, which are considering all search engine algorithms.

SERM.
DISPLACE NEGATIVE
FROM SEARCH ENGINES

Negotiations with the site owners to remove defamation

Writing and posting positive articles

Creation of personal websites and accounts to bring them to the top

Working with famous Russian mass media resources

Example of a positive tonality change in the TOP-10 search results:
Comparison period: from February 1, 2020 to May 30, 2020

Negative tonality

Neutral tonality

Positive tonality

POSITIVE DISTRIBUTION

In order to get an effective result on the formation of positive results in the search engines Yandex and Google, we form a strategy of actions, which we agree with the customer, defining the primary tasks and then we get down to work. We determine how we will displace negative resources, as well as with what content we fill the information space.

DRAWING UP A STRATEGY

FILLING THE INFORMATION SPACE WITH POSITIVE INFORMATION

PRESERVATION AND MAINTENANCE OF THE ACHIEVED EFFECT

The next stage of work will include the creation and filling some pages with positive feedbacks that will contribute to promoting your brand for reputation inquiries. Also, work on filling the information field with positive information includes searching for thematic and targeted resources, forums, communities and review sites and filling them with positive content - reviews, biographical notes, articles and others.

After we have achieved the desired result, it is necessary to constantly monitor the situation by monitoring the information field around the customer's brand, to respond in time to emerging negative references. Because it is much more profitable and more practical to constantly monitor the reputation, supporting its positive direction.